System and method for instant issue of personalized financial transaction cards

ABSTRACT

In a method for instantly issuing a personalized financial transaction card to a customer a bank employee receives customer information and card information from the customer at a branch location. The card information may include a card personal identification number (PIN) selected by the customer. The operator inputs the customer information and at least some the card information into a data processing terminal at the branch. The customer information and the card information are communicated from the branch across a network to a card services provider. At the card services provider, the PIN is entered into a PIN database and a reference number associated with the customer and a PIN offset is generated. The reference number and at least some of the customer data and card data may be stored in a card file associated with the customer. The reference number is used to retrieve the PIN from the PIN database. The retrieved PIN is then used to apply calculations to the card file. The card file is securely sent from the card services provider across the network to the branch location. Using information from the card file, the financial transaction card is printed for the customer at the branch location. In a preferred embodiment, the personalized card is instantly issued while the customer is present at the branch location.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No. 13/867,678, filed on Apr. 22, 2013, and entitled “SYSTEM AND METHOD FOR INSTANT ISSUE OF PERSONALIZED FINANCIAL TRANSACTION CARDS;” which is a continuation of U.S. application Ser. No. 13/186,302, filed Jul. 19, 2011, entitled “SYSTEM AND METHOD FOR INSTANT ISSUE OF PERSONALIZED FINANCIAL TRANSACTION CARDS;” which claims priority to U.S. Provisional App. No. 61/365,673, filed Jul. 19, 2010, and entitled “SYSTEM AND METHOD FOR INSTANT ISSUE OF PERSONALIZED FINANCIAL TRANSACTION CARDS;” the entirety of each of the foregoing being incorporated by reference herein.

BACKGROUND OF THE INVENTION

The present invention relates to methods and systems for creating, issuing and printing financial transaction cards, such as credit cards issued to consumers by financial institutions.

More specifically, the present invention pertains to methods and systems that allow a bank or other financial institution to instantly and securely issue a personalized credit card to a consumer at a branch or other remote location.

Many new customer accounts opened by banks include one or more debit or credit cards associated with the account. New customer accounts are typically opened at branch locations whereas new cards are often issued by a centralized card services provider that is not physically near the bank branch. Accordingly, the customer must supply card information to a bank employee at the branch. The customer may or may not have an opportunity to select a personalized PIN at that time. This card data is then communicated, perhaps in a batch mode with other card data, to a card services provider.

The card services provider fulfills the card request by printing and encoding the card, then mailing it to the branch or to the customer. The customer must then activate the card. This process involves delay and expense that is undesirable and may introduce unnecessary security risks.

What is needed, then, is a low cost, secure, simple and easy to install system and method for providing instant issue of personalized financial transaction cards in a bank branch. This needed system and method should interface with the new accounts platform/host used by the bank and meet all of the security requirements imposed by the major credit and debit card issuers and transaction processors.

BRIEF SUMMARY OF THE INVENTION

In one embodiment, the present invention is a method for issuing a personalized financial transaction card from a financial institution to a customer in response to a customer request made from a branch location associated with the financial institution. A bank employee or operator receives customer information and card information from the customer at the branch location. The card information may include a card personal identification number (PIN). The operator inputs the customer information and at least some the card information into a data processing terminal at the branch.

The customer information and the card information are communicated from the branch across a network to a card services provider. At the card services provider, the PIN is entered into a PIN database, a reference number associated with the customer is generated, and a PIN offset is generated. The reference number and at least some of the customer data and card data may be stored in a card file associated with the customer. The reference number is used to retrieve the PIN from the PIN database. The retrieved PIN is then used to apply calculations to the card file.

The card file is securely sent from the card services provider across the network to the branch location. Using information from the card file, the financial transaction card is printed for the customer at the branch location. In a preferred embodiment, the personalized card is instantly issued while the customer is present at the branch location.

In another embodiment, a verification message may be sent to the financial institution and to a card transaction processor when the financial transaction card has been successfully printed. Also, an error message may be sent to the branch location and to a card transaction processor when the financial transaction card does not successfully print.

In a further embodiment of the method, the step of securely sending the card file to the branch location may include distributing a virtual desktop from a server at the card services provider across the network to a virtual desktop client at the branch location.

In some embodiments, the card file may be stored at the branch location and the step of storing the reference number and at least some of the customer data further may include updating the card file with the reference number at the branch location.

In yet another embodiment of the invention, after the card file at the branch location is updated with the reference number, the method may include sending a card issue request from the branch location and receiving it in a hardware security module (HSM) at the card services provider. In this embodiment, in response to receiving the card issue request, the HSM may retrieve the PIN from the PIN database and apply the reference number to the calculations in the card file.

Thus, the system and method of the present invention will minimize upfront costs incurred by financial institution banks for hardware, software, licensing and maintenance fees. It will provide a secure process for customer selected PINs and rely upon secure web service applications to transmit card personalization data to drive the remote card printers.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

FIG. 1(a) is a block diagram showing an arrangement of hardware and software modules in accordance with one embodiment of the system of the present invention, further showing system communications from a bank branch desktop PC that communicates an instant card issue request to the system web service.

FIG. 1(b) is a block diagram of the system of FIG. 1(a), further showing system communications between the system web service and the card services provider web service after initiation of the instant issue request as shown in FIG. 1(a).

FIG. 1(c) is a block diagram of the system of FIG. 1(a), further showing system communications between the card services provider web service and the card services provider application server after initiation of the instant issue request as shown in FIGS. 1(a) and 1(b).

FIG. 1(d) is a block diagram of the system of FIG. 1(a), further showing the card services provider application server placing data into a card services provider database server after initiation of the instant issue request as shown in FIGS. 1(a)-1(c).

FIG. 1(e) is a block diagram of the system of FIG. 1(a), further showing the card services provider application server retrieving a PIN/offset calculation from the card services provider hardware security module after initiation of the instant issue request as shown in FIGS. 1(a)-1(d).

FIG. 1(f) is a block diagram of the system of FIG. 1(a), further showing the card services provider application server communicating a card print job to the card services provider print server after initiation of the instant issue request as shown in FIGS. 1(a)-1(e).

FIG. 1(g) is a block diagram of the system of FIG. 1(a), further showing the card services provider print server securely communicating a card print job to a printer at the bank branch, after initiation of the instant issue request as shown in FIGS. 1(a)-1(f).

FIG. 1(h) is a block diagram of the system of FIG. 1(a), further showing the printer at the bank branch communicating a card print job success or failure message back to the card services provider print server, after initiation of the instant issue request as shown in FIGS. 1(a)-1(g).

FIG. 1(i) is a block diagram of the system of FIG. 1(a), further showing the card services provider print server communicating a card print job success or failure message back to the card services provider application server, after initiation of the instant issue request as shown in FIGS. 1(a)-1(h).

FIG. 1(j) is a block diagram of the system of FIG. 1(a), further showing the card services provider application server posting card print success or failure information to the system web service, after initiation of the instant issue request as shown in FIGS. 1(a)-1(i).

FIG. 1(k) is a block diagram of the system of FIG. 1(a), further showing the system web service communicating card print success or failure information to the bank branch desktop PC, after initiation of the instant issue request as shown in FIGS. 1(a)-1(j).

FIG. 2 is a flow chart illustrating a method for instant issue of a personalized credit card at a bank branch, in accordance with one embodiment of the present invention.

FIG. 3a is a block diagram showing an arrangement of hardware and software modules in accordance with another embodiment of the system of the present invention.

FIG. 3b is a block diagram of the embodiment of the system of FIG. 3a , further showing a site-to-site VPN tunnel being established between the system web service and the card services provider web service.

FIG. 3c is a block diagram of the system of FIG. 3a , further showing a dynamic site-to-site VPN tunnel created between the printer and printer appliance and the print DMZ network.

FIG. 3d is a block diagram of the system of FIG. 3a , further showing a persistent connection between the print server to the application server.

FIG. 3e is a block diagram of the system of FIG. 3a , further showing the bank branch issuing a card instant issue request to the system web service.

FIG. 3f is a block diagram of the system of FIG. 3a , further showing the system web service sending an HTTP POST request to the web service DMZ network.

FIG. 3g is a block diagram of the system of FIG. 3a , further showing the HTTP POST being proxied to the PCI-compliant card services provider application server and the HTTP status being returned to the web service.

FIG. 3h is a block diagram of the system of FIG. 3a , further showing the PCI-compliant application server 50 a requesting a card CVV Key Cryptogram from application server 50 b.

FIG. 3i is a block diagram of the system of FIG. 3a , further showing the application server proxying the card print request to the card services provider database and returning the results to the application server.

FIG. 3j is a block diagram of the system of FIG. 3a , further showing the application server communicating to the hardware security module, submitting the CVV Key Cryptogram(s) and card personalization data, and retrieving CV1 and CV2 values.

FIG. 3k is a block diagram of the system of FIG. 3a , further showing the PCI-compliant application server 50 a contacting the application server 50 b and requesting card image calculation information.

FIG. 3l is a block diagram of the system of FIG. 3a , further showing the application server retrieving the card image calculation information from the database and returning the results.

FIG. 3m is a block diagram of the system of FIG. 3a , further showing the application server 50 a connecting to the application server 50 b and requesting the card image data.

FIG. 3n is a block diagram of the system of FIG. 3a , further showing the application server 50 b retrieving the card image data from the file server and transmitting it back over the HTTP request.

FIG. 3o is a block diagram of the system of FIG. 3a , further showing the application server 50 a connecting to the application server 50 b to retrieve card magnetic stripe calculation data.

FIG. 3p is a block diagram of the system of FIG. 3a , further showing the application server 50 b retrieving the magnetic stripe calculation data from the database and returning the results to the application server 50 a over the HTTP response.

FIG. 3q is a block diagram of the system of FIG. 3a , further showing the application server 50 a communicating the card print job on a print job message bus.

FIG. 3r is a block diagram of the system of FIG. 3a , further showing a connection broker assigning the print job to a worker thread on the print server.

FIG. 3s is a block diagram of the system of FIG. 3a , further showing the print server sending the print job to the printer through the dynamic site-to-site VPN tunnel.

FIG. 3t is a block diagram of the system of FIG. 3a , further showing the printer attempting to print the card and sending a card print response message (success/failure/user intervention required) back to the print server.

FIG. 3u is a block diagram of the system of FIG. 3a , further showing the worker thread placing the print result on the message bus.

FIG. 3v is a block diagram of the system of FIG. 3a , further showing the application server sending the print result to the web service DMZ network via HTTP POST.

FIG. 3w is a block diagram of the system of FIG. 3a , further showing the proxy server in the card services provider web service relaying the card print result to the system web service.

FIG. 3x is a block diagram of the system of FIG. 3a , further showing the system web service relaying the card print result to the requesting bank branch.

DETAILED DESCRIPTION OF THE INVENTION

Referring now to FIGS. 1(a)-(k), an arrangement of hardware and software elements, components, and modules used in one embodiment of the system 10 of the present invention is shown. In this embodiment, a bank provides retail banking services to customers through one or more bank branches 15 a-15 c. The branches 15 run data processing systems connected to each other and to a bank central office by a wide area network (WLAN) or system web service 20 and a public data network 5, such as the public Internet.

Conventionally, the bank and its branches 15 are authorized to issue financial transaction cards, such as debit or credit cards, which are associated with a branded card transaction processor such as Visa® or MasterCard®. These transaction processors operate and control a global financial network of electronically interconnected card issuers, acquirers, merchants, and data processing centers.

The bank may contract with a card services provider to provide services associated with the issuance of a new credit or debit card to a bank customer. In the embodiment of FIG. 1(a), the card services provider will operate hardware and software networks 35 that can receive and process requests for new cards sent by a bank branch 15. The card service provider networks may include an instant issue web service DMZ network 55, an instant issue server network 36, an instant issue personalization network 45, and an instant issue print DMZ network 60.

The instant issue server network 36 may include an active directory or domain controller 37, an application server 50, and a database server 41. Accordingly, the card services provider will maintain a PIN (Personal Identification Number) database 40 connected to the database server 41 that can securely store PINs selected by bank customers when a new card is issued.

As part of the instant issue personalization network 45, the card services provider may also operate a hardware-host security module (HSM) 47 to provide a secure environment for card data encryption, PIN calculations, sensitive cryptographic operations, secure key storage, and management of a large number of secure keys, as is known to a person of skill in the art. A hardware-host security module, as known to those of skill in the art, is a combination of hardware and software/firmware that is functionally connected to a PC or server to provide cryptographic functions. The HSM 47 may include a user interface and programmable interface. The physical part of an HSM, which may be a plug-in card or external device such as a physical Windows Server, may include tamper-resistant features.

Preferably, the functional interface between the card services provider networks 35, the public network 5, and the system web service 20 may include a web service “demilitarized zone” (DMZ) network 55. A demilitarized zone, sometimes referred to as a Perimeter Network, is a physical or logical sub-network that contains and exposes an organization's external services to a larger untrusted network, such as the Internet. The DMZ network 55 adds an additional layer of security to the communications link between the system web service 20 and the card services provider networks 35, so that an external attacker has access only to hardware in the DMZ and not in any other part of the networks. Within the DMZ network 55 is a card services provider web service 56. The web service 56 may be implemented using, for example, a Windows virtual server or Apache proxy server.

The DMZ network 55 and the system web service 20 may be interconnected by a private network connection or across the public network 5, such as the public Internet. In one embodiment, this connection may be implemented by an encrypted (e.g., IPSEC) Virtual Private Network (VPN) tunnel using an IPSEC endpoint device or security appliance 59. One conventional example of a security appliance that may be used is a Model ASA 5050 Firewall from Cisco Systems, Inc. The instant issue server network 36 may be coupled to the DMZ network 55 through a firewall 58, e.g., a virtual appliance. The HSM 47 is also functionally coupled to the instant issue server network 36 using a firewall 46, e.g., a virtual appliance.

The card services provider networks 35 may include an instant issue card print network DMZ 60 containing a print server 61. The instant issue card print network DMZ 60 may be connected to the DMZ network 55 through a firewall 38, e.g., a security appliance such as the Cisco ASA 5050 Firewall. The instant issue card print network DMZ 60 and the system web service 20 may be interconnected by a private network connection or across the public network 5. In one embodiment, this connection may be implemented by an encrypted (e.g., IPSEC) Virtual Private Network (VPN) tunnel using and an IPSEC endpoint device 62 such as the Cisco ASA 5050 Firewall.

The system 10 may also include hardware and software located at each branch location 15, including one or more desktop PCs or workstations 16 functionally coupled to the system web service 20 and a branch card printer network 17. In one embodiment, the branch card printer network 17 includes a card printer 18. The branch card printer network 17 may be isolated and therefore coupled to the instant issue card print network DMZ 60 using a VPN tunnel established between a firewall and IPSEC endpoint device and endpoint device 62. The branch card printer network 17 may also be connected to the public network 5 through firewall and IPSEC endpoint device 19. In the embodiment shown, a wireless internet connection is used. In one embodiment, the card printer 18 may be a Datacard Model FP65i Financial Card Printer from the Datacard Group.

In the embodiment of FIGS. 1(a)-(k), the branch desktop PCs 16 can securely communicate with the card services provider networks 35. The branch PCs 16 will access and display one or more browser-based system user interfaces generated by the system web service 20 and card services provider web service 56. This user interface on the branch PCs 16 is used by a bank operator at the branch during the process of using the system 10 to request and issue a new card. The desktop PCs 16 are functionally coupled to the client services provider networks 35 through the system web service 20 and DMZ network 55 to provide secure data communications between the branches 15 and the card services provider networks.

The branch card printer 18 is functionally coupled to the client services provider print server 61 to securely receive card print commands. The card printer 18 may be equipped with a supply of blank card stock. The card printer 18 uses the data in a card file to imprint a blank card with personalized information associated with and selected by a customer.

Referring now to FIG. 2, an embodiment of a method 100 for instant issue of a personalized credit card to a bank customer located at a bank branch location can be described. In a first step 110, a bank employee or other system operator working in the branch receives information from the customer that is needed to initiate the request for issuance of a personalized credit or debit card to the customer. This information is entered into corresponding card data fields used by the system. In one embodiment the card data fields are part of a CAF card file. The data fields in the card file may include data identifying the customer by name and address, the branch, the bank operator, and the particular type of financial transaction card (e.g., credit or debit) being requested.

In a second step 120, the customer selects a PIN (Personal Identification Number) that will be associated with the card to be issued to the customer. In a preferred embodiment, the personalized PIN is entered into the system by the customer directly, using a keypad-type data terminal at the branch or a telephone and voice recognition system, so that the bank operator does not see or hear the PIN. A PIN selection system that can be used for this purpose is described in U.S. Pat. No. 5,132,521, the entire disclosure of which is incorporated herein by reference.

The selected PIN is communicated electronically 130 to a PIN database. In one embodiment, the PIN database is maintained remotely by a card services company that contracts with the bank to produce, encode, and issue personalized financial transaction cards to customers of that bank.

In a fourth step 140, the software associated with the PIN database generates a reference number associated with the customer and the selected PIN. The reference number is communicated to and may be stored in the card file associated with the customer as a file update. This updated card file may be used by the system software used at the branch location.

In one embodiment of the method, after the card file is updated following generation of the reference number, a card request is communicated 150 to an edit function software application in the hardware host security module (HSM) 47. The HSM 47 may be controlled by a card services provider remote from the branch. The HSM edit function application uses the reference number to retrieve 160 the PIN from the PIN database so that algorithmic calculations can be applied to the PIN in the card file.

In a next step 170, the card file is securely sent to a remote card printer at the branch location. In one embodiment, this step is implemented by a means of a virtual desktop server communicating with a virtual desktop client associated with the remote card printer and a PC or terminal located at the branch.

The customer's card is then printed 180 by the remote printer using the data in the card file. After the card is printed, a verification message may be sent 190 to the bank and to the card transaction processor. This verification message confirms that the card is ready for use by the customer. Alternatively, if the card printing is not successful, an error message is communicated 200 to the bank operator in the branch and to the transaction processor.

An embodiment of a method for instant issue of a personalized credit card to a bank customer located at a bank branch location can be further understood by reference to FIGS. 1(a)-1(k). To initiate the process as shown in FIG. 1(a), a system operator makes a card issue request at the branch desktop PC 16, which then communicates an instant card issue request to the system web service 20.

The system web service 20 connects to the card services provider web service 56 over a persistent secure (e.g., IPSEC) tunnel and communicates the card instant issue request to the client services provider networks 35, as shown in FIG. 1(b). The card services provider web service 56 connects to the card services provider application server 50 (FIG. 1(c)). In response, the application server 50 places data into the card services provider database 40 (FIG. 1(d)). As shown in FIG. 1(e), the card services provider application server 50 then retrieves a PIN/offset calculation from the card services provider hardware security module 47.

The card services provider application server 50 communicates a card print job to the card services provider print server 61, as seen in FIG. 1(f). This card print job is sent to the instant issue card printer 18 (FIG. 1(g)). This allows the financial transaction card to be printed at the bank branch 15 that made the card issue request.

The printer 18 communicates a card print job success or failure message back to the card services provider print server 61 (FIG. 1(h)). The card services provider print server 61 then communicates a card print job success or failure message back to the card services provider application server 50 (FIG. 1(i)). The card services provider application server 50 then posts card print success or failure information to the system web service 20 ((FIG. 1(j)). Finally, as shown in FIG. 1(k), the system web service 20 communicates card print success or failure information to the bank branch desktop PC 16.

FIG. 3a illustrates another embodiment of the system 10 in which the card printer 18 at the branch location 15 is physically combined with a security appliance 21 inside a common housing. In this embodiment, the combination of the card printer 18 and security appliance 21 may be PCI (Payment Card Industry) compliant. This compliance requires a novel method of managing an IPSEC tunnel through a Linux appliance 21.

There are several known techniques for negotiating an IPSEC tunnel. A common technique is to use a pre-shared key (PSK) shared between two public, static IP addresses. This type of tunnel allows either end to initiate the tunnel when traffic designated for the other end of the tunnel is detected. This traffic is known in the art as “interesting traffic”. When there is no “interesting traffic” (for a pre-configured period of time) the security association between the end-points will be terminated and thus the IPSEC tunnel is said to be “down.” This is not a problem for two public, static IP Addresses, as either side can initiate the tunnel to the public address on the remote end. However, when one side of the tunnel will not be static, or the IP address will not be known, or if it is behind a router/firewall that does Network Address Translation (NAT), only one end (the non-static, non-public end) may initiate the IPSEC tunnel. For the static, public (non-initiating) end of the tunnel to send traffic to the private, dynamic end, the tunnel must be aggressively kept “up” at all times. To achieve this, the system embodiment shown in FIG. 3 includes a device with an operating system built into the printer case. This built-in Linux appliance 21 on the private, dynamic end (at the bank branch) is able to initiate the IPSEC tunnel while monitoring the other side for connectivity. If monitoring detects problems, the device 21 is able to re-establish the IPSEC tunnel. Thus, the appliance 21 may be a hardened Linux appliance functioning as a router, firewall, and dynamic-to-static IPSEC endpoint that complies with Center for Internet Security (CIS) standards. In this embodiment, the card printer 18 may be a Dualys card printer from Evolis.

In the embodiment of FIG. 3a , the card services provider will operate hardware and software networks 35 a and 35 b that can receive and process requests for new cards sent by a bank branch 15. The network 35 a is PCI-compliant and includes an instant issue web service DMZ network 55, an instant issue server network 36 a, an instant issue personalization network 45, and an instant issue print DMZ network 60, as described above with reference to FIG. 1(a).

The PCI compliant instant issue server network 36 a may include an active directory or domain controller 37, an application server 50 a, one or more workstations 39, and an IPSEC administrative server 43.

Card services provider network 36 b includes an application server 50 b, a PIN database 40 connected to a database server 41 to securely store PINs selected by bank customers when a new card is issued, and a file server 42.

FIGS. 3a-3x illustrate sequential operation of this embodiment of system 10. In FIG. 3b , a site-to-site VPN link is established between the system web service 20 and the card services provider networks 35 a and 35 b. A dynamic site-to-site VPN tunnel is then created between printer appliance 21 and the print DMZ network 60, as shown in FIG. 3c . The print server 61 establishes a persistent connection to the application server 50 a, as shown in FIG. 3d . In FIG. 3e , a bank branch 15 issues a card instant issue request to the system web service 20. The system web service then sends an HTTP POST request to the web service DMZ network 55 (proxy server 56), as shown in FIG. 3f . The HTTP POST is proxied to the application server 50 a and the HTTP status is returned to the web service 20, as shown in FIG. 3 g.

The application server 50 a requests a card CVV Key Cryptogram as known in the art from application server 50 b (FIG. 3h ). The application server 50 b proxies this request to the card services provider database 40 and returns the results to the application server 50 a (FIG. 3i ). The application server 50 a contacts the HSM 47 via HTTP (9090), submits the CVV Key Cryptogram(s) and card personalization data, and retrieves CV1 and CV2 values, again as known in the art (FIG. 3j ).

The application server 50 a contacts the application server 50 b and requests card image calculation information (FIG. 3k ). The application server 50 b retrieves the image calculation information from the database 40 and returns the results (FIG. 3l ). The application server 50 a connects to application server 50 b and requests the card image data (FIG. 3m ). The application server 50 b retrieves the card image data from the file server 42 and transmits it back over the HTTP request (FIG. 3n ).

As shown in FIG. 3o , the application server 50 a then connects to the application server 50 b to retrieve card magnetic stripe calculation data. The application server 50 b retrieves the magnetic stripe calculation data from the database 40 and returns the results to the application server 50 a over the HTTP response (FIG. 3p ).

Now having the card CV1 and CV2 values, the card personalization data, the card image information, the card image data, and the magnetic stripe data, the application server 50 a communicates the card print job on a message bus (FIG. 3q ). The connection broker then assigns the job to a worker thread on the print server 61 (FIG. 3r ). The print server 61 sends the print job to the printer 18 through the dynamic site-to-site VPN tunnel (FIG. 3s ). The printer 18 then attempts to print the card and sends a card print response message (success/failure/user intervention required) back to the print server 61 (FIG. 3t ). The worker thread places the print result on the message bus (FIG. 3u ). The application server 50 a sends the print result to the web service DMZ network 55 (proxy server 56) via HTTP POST (FIG. 3v ). The proxy server 56 relays the print result to the system web service 20 (FIG. 3w ) which relays the result to the requesting branch 15 (FIG. 3x ), completing the process. The system 10 is now ready for another card print request.

In the process described above, while many of the data retrieval steps are performed sequentially, this is not required. For example, some or all of the data needed from the servers as illustrated and described with reference to FIGS. 3h-3q can be retrieved concurrently in a single step.

Thus, although there have been described particular embodiments of the present invention of a new and useful system and method for instant issue of personalized financial transaction cards, it is not intended that such references be construed as limitations upon the scope of this invention except as set forth in the following claims. 

1.-15. (canceled)
 16. A system for processing of a card request made by a customer at a branch location associated with a financial institution, wherein the card request includes customer information, card information, and a requirement that the card be instantly issued while the customer is present in the branch location, the system comprising: a first card services provider network comprising: an instant issue server network including a first application server, an instant issue card personalization network coupled to the instant issue server network, an instant issue web service perimeter network coupled to the instant issue server network, and an instant issue print perimeter network coupled to the instant issue server network, the instant issue print perimeter network including a print server coupled to a first firewall; a second card services provider network comprising a second application server, a file server, a database server, and a database coupled to the database server, the instant issue web service perimeter network and the second card services provider network are each coupled to a second firewall; the instant issue web service perimeter network is effective to receive a card request from the branch location and to communicate the card request to the first application server; in response to receiving a card request from the branch location via the instant issue web service perimeter network, the first application server is effective to communicate card data requests to the second application server via the second firewall; the database server is effective to securely store the card information associated with a card request in the database; in response to receiving a card data request, the second application server, the database server and the file server are effective to communicate card cryptographic data, card image information, card image data, and card magnetic stripe data to the first application server via the second firewall; in response to receiving the card cryptographic data, the first application server is effective to communicate the card cryptographic data to the instant issue card personalization network and to receive card security data from the instant issue card personalization network at least in part based on the card cryptographic data; in response to receiving the card image information, the card image data, the card magnetic stripe data, and the card security data, the first application server is effective to communicate a card print job to the print server; and in response to receiving a card print job, the print server is effective to transmit the card print job to a printer security appliance within a card printer at the branch location, wherein the printer security appliance is operative to maintain a secure network connection over a public network between the printer security appliance and the print server.
 17. The system of claim 16, wherein the instant issue web service perimeter network is operative to generate a browser-based system user interface that is accessible by and displayable at a terminal at the branch location.
 18. The system of claim 16, wherein the first application server communicates the card cryptographic data to a hardware-host security module (HSM) at the instant issue card personalization network, and wherein the HSM is operative to calculate card security data at least in part based on the card cryptographic data.
 19. The system of claim 16, wherein the card print job comprises the card image information, the card image data, the card magnetic stripe data, and the card security data for use by the card printer at the branch location for printing the card at the branch location.
 20. The system of claim 16, wherein the secure network connection over the public network comprises a virtual private network for bidirectional exchange of encrypted information between the printer security appliance and the print server.
 21. The system of claim 20, wherein the printer security appliance maintains secure bidirectional encrypted communication over the secure network connection between the printer security appliance and the print server.
 22. The system of claim 21, wherein the printer security appliance is operative to communicate a card print response message over the secure network connection between the printer security appliance and the print sever.
 23. The system of claim 22, wherein the card print response message comprises at least one of a success message, failure message, or user intervention required message.
 24. A system for instant issue of financial transaction cards in response to card requests made by customers at one or more branch locations associated with a financial institution, wherein the card requests include customer information associated with the customer and card information to be associated with a financial transaction card, the system comprising: a card services provider network; at least one branch data terminal at each branch location, wherein the branch data terminal: is effective to receive customer information associated with a card request, is functionally coupled via a secure data communications link to the card services provider network, and is effective to transmit the customer information and the card information to the card services provider network via the secure data communications link, while the customers are present in the branch locations; the card services provider network comprises: a database effective to receive and securely store card information transmitted by the branch data terminal, application software effective to generate a reference number associated with the customer information and associated with the card information, card file application software effective to create an electronic card file associated with a card request and to update the card file using the reference number, and card print application software effective to securely transmit card print commands and card files associated with card requests while the customers are present at the branch locations; and a branch card printer at each branch location, the branch card printer being effective to print personalized financial transaction cards while the customers are present in the branch locations in response to receiving the card print commands and the card files transmitted from the card services provider network at a security appliance of the branch card printer that is in bidirectional communication over a secure network connection with the card print application software.
 25. The system of claim 24, wherein: the branch card printer at each branch location is effective to electronically communicate card print job success and failure messages to the card services provider print server.
 26. The system of claim 25, wherein: the card services provider network is further effective to communicate card print success and failure information based on the card print job success and failure messages from the branch card printer to the branch data terminal at the branch location from which the corresponding card print job success or failure message was communicated to the card services provider print server.
 27. The system of claim 24, wherein the security appliance of the branch card printer is only operable for communication with the card print application software over the secure network connection on the public network.
 28. The system of claim 27, wherein the branch card printer is communicatively isolated from the branch data terminal at the branch location by the card services provide network remote from the branch location.
 29. The system of claim 24, wherein the reference number generated by the application software is at least in part based on a PIN number associated with the financial transaction card.
 30. The system of claim 29, wherein the PIN number is entered by the customer directly at the at least one branch data terminal.
 31. The system of claim 29, wherein the PIN number is maintained remotely in a PIN database.
 32. The system of claim 29, wherein the reference number is stored in the database in association with at least some of the customer data and card data in the card file.
 33. The system of claim 24, wherein the update to the card file using the reference number comprises performing calculations at least in part based on the reference number at a hardware-host security module (HSM).
 34. A method for issuing a personalized financial transaction card from a financial institution to a customer in response to a customer request made from a branch location associated with the financial institution while the customer is present in the branch location, comprising: receiving customer information and card information from the customer at the branch location; inputting the customer information and at least some the card information into a data processing terminal at the branch; electronically communicating the customer information and the card information from the branch across a network to a card services provider; entering at least a portion of the card information into a database at the card services provider; generating a reference number associated with the customer and associated with a PIN associated with the card; storing the reference number and at least some of the customer data and card data in a card file associated with the customer; retrieving at least a portion of the card information from the database; using the retrieved card information to apply calculations to the card file using a hardware-host security module; securely sending the card file from the card services provider across the network to the branch location; using information from the card file, printing the financial transaction card for the customer at the branch location; and wherein each step of the method is performed while the customer is present at the branch location. 